As well as being a top party spot and festival destination, it is now offering pool days with private cabanas, Jacuzzis, a Mediterranean menu and beach-inspired mixed drinks.
This Friday (March 16), Soho Beach is throwing open its doors for a full day of poolside lounging with no entry fee.
And what’s more, the first 50 ladies to arrive will be given free unlimited pink grape.
Resident DJ Jean B will be on hand to provide the tunes, and every week you can expect some surprise guests, the first of whom will be British DJ and house music producer Hot Since 82.
He will be making an appearance this Friday with the full line-up yet to be announced.
If you really want to push the boat out, you can hire a private cabana for a minimum spend of Dhs2,500.
They come with open Jacuzzis, no less, and when you get a bit peckish you can indulge in some Mediterranean bites from chef Dan Muller.
Soho Beach is another part of the mammoth Soho Garden destination, which is rapidly transforming Meydan into one of Dubai’s premium nightlife spots.
We can’t wait for a bit of poolside chilling.
Free (entry), from Dhs2,500 (private cabanas). Open Fri-Sat noon-7pm. Ongoing. Soho Beach, Meydan Racecourse Grandstand, Nad Al Sheba (052 433 3375).